If you love music, you might be familiar with the Spice Girls. One former Spice Girl, Mel B, who is a songwriter, dancer, recording artist, and TV personality, used to be known as “Scary Spice.” After a successful solo career and a number one single titled “I Want You Back,” Mel B made a return to television in 2011, joining the judging panel of Australia’s The X Factor.
She later co-presented the Australian Dancing with the Stars and in early 2013, she replaced Sharon Osbourne on the hit show America’s Got Talent.
With a resume like this, it’s no surprise that Mel B is in demand – but what’s surprising many is the superstar’s latest career move. On January first, it was announced that Melanie Brown would soon be heading a brand new online bingo campaign for CostaBingo.com, which is one of Britain’s most popular online bingo websites.
The new advertisement is a fun play on a classic movie theme – Godzilla. But instead of a scaly monster terrorizing a city, we see Mel B wreaking havoc on a mockup of the London skyline as she plays online bingo. This is a fitting depiction, since Costa Bingo’s slogan is “Jackpots so big, it’s scary!”
It’s obvious that Mel had a blast while making the commercial, and in an interview, she told reporters about her decision to take on the exciting new role: “Would I like to stand two hundred feet tall over London? Er, yes! Of course, I jumped at the chance! I’ve always had a larger than life personality, but this is a new level, even for me.”
Mel B then went on to tell reporters that “Where I grew up in Leeds, bingo was part of community life and a real Friday night ritual. Of course the bingo callers helped make the experience. I love performing to a crowd but have never been a caller; so it’s great for me to be part of the Costa Bingo fun.”
Costa Bingo was launched in 2009 and is one of the pioneers in free online bingo gaming. Each Friday, the site runs a popular game called Costa Crazy, which is a free bingo game with an exciting £10,000 jackpot and which is the biggest of its kind in all of Britain. The site also offers free games 24 hours per day, and has a reputation for offering large jackpots, including big payouts for free games.
Updated : January 6, 2014